The electrical power sector plays an important role in the economic growth and development
of every country around the world. Total global demand for electric energy is growing both in …

This research examines the impact of green marketing and its factors on purchase intention
through green brand trust and image. It examines the correlation between six concepts …

The present study investigates the association between green marketing mix strategies and
the green buying intentions of consumers in an emerging economy. The focus is on the …

This review is dedicated to the analytical literature concerning the dynamics of different
approaches to renewable energy promotion. Examples of major types of green energy …

This article seeks to identify and analyze green marketing actions that can reduce food
waste (FW) of short shelf life (SSL) products by retailers and to propose effective FW …

Purpose Given current global environmental concerns, traditional marketing and
entrepreneurial practices of small businesses are considered ineffective. This is because …

The present study aimed to examine the role of entrepreneurial marketing as a mediating
variable in the relationship between green marketing, green management, and dynamic …

The purpose of this paper is to explore how sustainable marketing orientation (SMO) should
be properly implemented in an organization built on the theoretical model of market-oriented …

Consumers around the globe are concerned about the environment and want to purchase
from businesses that are more concerned about society and the environment. Therefore …

Considering the fact that Corporate Social Responsibility (CSR) is widely recognized for its
positive impact on environmental performance, little research exists on its effect on the …