Customer relationship management systems (CRMS) in the healthcare environment: A systematic literature review
Customer relationship management (CRM) is an innovative technology that seeks to
improve customer satisfaction, loyalty, and profitability by acquiring, develo**, and …
improve customer satisfaction, loyalty, and profitability by acquiring, develo**, and …
Health care customer value cocreation practice styles
This article explores in-depth what health care customers actually do when they cocreate
value. Combining previously published research with data collected from depth interviews …
value. Combining previously published research with data collected from depth interviews …
Is customer participation in value creation a double-edged sword? Evidence from professional financial services across cultures
Emergent perspectives in marketing highlight new opportunities for co-opting customers as
a means to define and cocreate value through their participation. This study delineates and …
a means to define and cocreate value through their participation. This study delineates and …
Exploring value propositions and service innovation: a service-dominant logic study
This paper presents an eight-firm study, conducted from the service-dominant logic
perspective, which makes a contribution regarding knowledge of the anatomy of value …
perspective, which makes a contribution regarding knowledge of the anatomy of value …
Customer effort in value cocreation activities: Improving quality of life and behavioral intentions of health care customers
Transformative service research is particularly relevant in health care where the firm and
customer can contribute to individual as well as societal well-being. This article explores …
customer can contribute to individual as well as societal well-being. This article explores …
[HTML][HTML] When people with chronic conditions turn to peers on social Media to obtain and share information: Systematic review of the implications for relationships with …
EM Kjærulff, TH Andersen, N Kingod… - Journal of Medical Internet …, 2023 - jmir.org
Background: People living with chronic conditions such as diabetes turn to peers on social
media to obtain and share information. Although social media use has grown dramatically in …
media to obtain and share information. Although social media use has grown dramatically in …
Brand equity in hospital marketing
KH Kim, KS Kim, DY Kim, JH Kim, SH Kang - Journal of business research, 2008 - Elsevier
Health care marketers face unique challenges around the world, due in part to the role the
health care field plays in contributing to public welfare. Hospital marketing in Korea is …
health care field plays in contributing to public welfare. Hospital marketing in Korea is …
Customer relationship management: An approach to competitive advantage in the banking sector by exploring the mediational role of loyalty
Purpose The purpose of this paper is to develop a comprehensive integrated model which
helps in explaining the impact of Customer Relationship Management (CRM) dimensions …
helps in explaining the impact of Customer Relationship Management (CRM) dimensions …
The customer engagement/value interface: An exploratory investigation
LD Hollebeek - Australasian marketing journal, 2013 - journals.sagepub.com
After generating significant interest among marketing practitioners, the customer
engagement (CE) concept is rapidly gaining traction in the academic marketing literature …
engagement (CE) concept is rapidly gaining traction in the academic marketing literature …
How-to bureaucracy: A concept of citizens' administrative literacy
M Döring - Administration & Society, 2021 - journals.sagepub.com
Administrative literacy is the capacity to obtain, process, and understand basic information
and services from public organizations needed to make appropriate decisions. Citizens' …
and services from public organizations needed to make appropriate decisions. Citizens' …