The last ten years of attention research have witnessed a revolution, replacing a theoretical
dichotomy (top-down vs. bottom-up control) with a trichotomy (biased by current goals …

Midbrain dopamine neurons are well known for their strong responses to rewards and their
critical role in positive motivation. It has become increasingly clear, however, that dopamine …

The processing of rewards and losses are crucial to everyday functioning. Considerable
interest has been attached to investigating the anticipation and outcome phases of reward …

The Power of Interest for Motivation and Engagement describes the benefits of interest for
people of all ages. Using case material as illustrations, the volume explains that interest can …

The ability to influence behaviour is central to many of the key policy challenges in areas
such as health, finance and climate change. The usual route to behaviour change in …

Humans devote 30–40% of speech output solely to informing others of their own subjective
experiences. What drives this propensity for disclosure? Here, we test recent theories that …

The application of neuroscience to marketing, and in particular to the consumer psychology
of brands, has gained popularity over the past decade in the academic and the corporate …

Survival can depend on the ability to change a current course of action to respond to
potentially advantageous or threatening stimuli. This" reorienting" response involves the …

Prediction errors (PE) are a central notion in theoretical models of reinforcement learning,
perceptual inference, decision-making and cognition, and prediction error signals have …

Neuroeconomics uses knowledge about brain mechanisms to inform economic analysis,
and roots economics in biology. It opens up the “black box” of the brain, much as …