The desire to understand the be-havior of sport consumers has been a long-standing goal
for sport marketers. This paper critically examines models of sport consumption by …

The effects of team identification on sport consumer behaviour are well established. Recent
research, however, has moved beyond this perspective to examine how groups within and …

Serious Leisure offers a comprehensive view and analysis of the current state of the
sociology of leisure. Defining and differentiating the way people use their free time, Robert …

Consuming Sport offers a detailed consideration of how sport is experienced and engaged
with in the everyday lives, social networks and consumer patterns of its followers. It …

Sports Tourism: Participants, Policy and Providers is an unparalleled text that explains
sports tourism as a social, economic and cultural phenomenon that stems from the unique …

This book critically explores sport-related tourism drawing on the fields of sport
management, the sociology of sport, consumer behaviour, sports marketing, economic …

Aaron CT Smith and Bob Stewart 1 intRoduction sport has an ambiguous history when
viewed from a management perspective. as stewart and smith (1999) noted, the …

Group identity theory suggests that fans of sports teams see themselves as members of an
organization, not just consumers of a product. To foster greater loyalty toward a sports team …

In this investigation, the serious leisure inventory and measure (SLIM) was developed from
convenience and target samples. The multidimensional framework of serious leisure …

Communication and Sport: Surveying the Field, Third Edition examines a wide array of
topics necessary to understand sports media, rhetoric, culture, and organizations from micro …