Tourism organizations use social media to promote their destinations and attract new
customers. However, there is a challenge in how tourism organizations can choose or create …

This study is conducted to provide a systematic review of the existing publications regarding
the usage of user-generated video (UGV) for travel planning to present insights, highlight the …

This study investigates the effectiveness of Vlogs as an advertising tool to promote the
tourism sector in Pakistan using Ducoffe's Advertising Value Model and stimulus-organism …

This study investigated the effects of viewing travel vlog experiences on online tourists' travel
planning behavior. Based on integrating cognitive emotion theory (CET) and the source …

Drawing on the authentic happiness theory, this study proposes a model that links audience
involvement, hedonic happiness, eudaimonic happiness and travel intention to better …

The importance of environmentally sustainable behavioral intentions (ESBI) in tourism is
widely acknowledged, yet its role in geotourism is uncertain. Based on norm activation …

This research investigates the link between eco-destination image, place attachment, and
behavioral intention, particularly emphasizing the moderating influence of eco-travel …

Although travel vlogs have recently been adopted as digital marketing tools to promote
tourist spots, relatively little is known about which attributes of travel vlogs and how these …

Purpose The aim of this study was to conduct a systematic literature review (SLR) on vlog
marketing. The focus was to analyse the major themes in this field and provide insights for …

This study aims to investigate the role of tourists' xenophobia and travel constraints in terms
of affecting image and choice of a given destination within the framework of generations …