This study aims to present a theoretical model that would explain the factors influencing
behavioural intention towards Extended Reality (XR) in gaming applications using Stimulus …

The rise of professional careers in playing sports has been seen in the recent generation.
Ranging from traditional sports to recent e-games, it can be seen that student athletes are …

Cultural and creative tourism is emerging in tourism industry with the potential to be
sustainable as an important carrier of traditional culture. This study adopts stimulus …

Sustainability and sustainable development are two fundamental principles that currently
influence the way sport tourism activities, like those of any other socioeconomic area, are …

This study was conducted to investigate the impact of exposure to sponsored events,
involvement with sponsored events, and sponsor-event congruence on attitudes toward …

This study aims to provide a scientific and extensive review of behavioral intention studies in
sports marketing research. Also, it informs directions for further studies that help in …

This inquiry articulates the co-development phenomenon in which improvisation of tourism
products is created from multiple suppliers across different domains. Drawing on the SOR …

Purpose The purpose of this study is to examine the effect of background music on
consumer's psychological and physiological responses when watching sports …

This research aims to examine the key determinants influencing the students' enrolment
intention of higher education in foreign universities using the Stimulus-Organism-Response …

Purpose The purpose of this paper is to examine how skateboarding as a community, sport
and cultural phenomenon can become integrated into and drive the development, branding …