The current paper explores how male Instagram users'(MIU) perceptions of body image and
behavior are affected by the exposure to fitness hashtags, and the consequences on their …

This study explores the motivations and consequences of purchasing second-hand (SH)
products by the rural and sub-urban (RSU) base of the pyramid (BOP) consumers using a …

This paper reviews the literature to investigate the role of media in increasing materialism
among children. It also studies the consequence of rising materialism on the development of …

This study explores the role of consumption in the lives of B ritish adolescents, with a
particular focus on its role in forming and maintaining self‐esteem. Through a large …

Background: Marketing of high-energy, low-nutrient foods is one of the contributing factors to
the obesity-promoting environment. Licensed characters are typically used to market these …

Research about the role of parents in children's consumption of online advertisements is
scarce. Parents are viewed as having a responsibility to deter children from invasive …

Children are seen as vulnerable consumers, yet little research has considered why they are
more vulnerable than adults in an online context. This conceptual article uses an ecological …

This study examines the impact of consumerism and consumer culture on low‐income
British adolescents. Specifically, it investigates the effects of branding and advertising on the …

This research explores the consumer socialisation of children and adolescents from low‐
income groups. In particular, the importance of reference groups in cognitive development …

Purpose–The purpose of this paper is to study the impact of chocolate packaging and brand
on the purchasing decisions of a number of Iranian children and their parents. The paper …