[HTML][HTML] The past, present, and future of sustainability marketing: How did we get here and where might we go?
The ever-increasing concerns about global sustainability have sparked intense debates and
actions across various sectors, with marketing playing a pivotal role in influencing both the …
actions across various sectors, with marketing playing a pivotal role in influencing both the …
Historizing the present: Research agenda and implications for consumer behavior
This paper conceptualizes the phenomenon of historizing the present, defined as
emphasizing the historical significance of present events and treating the present from the …
emphasizing the historical significance of present events and treating the present from the …
Inclusivity in the marketplace through the lens of social-movements and counter-movements theories
The diversity, equity, and inclusion (DEI) movement has gained significant momentum in
recent years. However, an anti-DEI backlash also emerged. As DEI is now a contentious …
recent years. However, an anti-DEI backlash also emerged. As DEI is now a contentious …
Goal proximity effect on collective action: The mediating role of perceived behavioral impact and collective outcome expectancy
Although it is imperative to act collectively for the environment, people are often reluctant to
do so, partly because they perceive the impact of their behavior to be limited. This research …
do so, partly because they perceive the impact of their behavior to be limited. This research …
Breaking Climate Change Polarization
A Cakanlar - Journal of Public Policy & Marketing, 2024 - journals.sagepub.com
Climate change has become an increasingly polarizing issue in the United States and
across the globe, a divide reflected in the sustainable behaviors of liberals and …
across the globe, a divide reflected in the sustainable behaviors of liberals and …
ABSTRACT Consumer movements like Extinction Rebellion are being increasingly
examined for their potential to change current consumption conventions and thus facilitate …
examined for their potential to change current consumption conventions and thus facilitate …
From i-level to g-level-to s-level change: New methods for a new mindset for consumer researchers
To expedite urgently needed system-level changes, as consumer researchers, we need to
better understand how individual-level interventions affect the likelihood of group-level …
better understand how individual-level interventions affect the likelihood of group-level …
La reconnexion du consommateur: investigation à travers la pratique de l'alimentation en pleine conscience
M Dupont Le Priol, J Schmitt - Recherche et Applications en …, 2024 - journals.sagepub.com
La société de consommation a progressivement déconnecté les consommateurs de l'origine
de leur consommation, des besoins qu'elle assouvit réellement, et de son impact social et …
de leur consommation, des besoins qu'elle assouvit réellement, et de son impact social et …