Glasgow's Merchant City (MC) has all the elements in place to be a significant and
successful tourist area. From being a run down part of the city, considerable infrastructure …

Destination Marketing Organization (DMO) websites serve as hubs for disseminating
information to tourists and communicating with destination stakeholders via a system of …

This chapter focuses on the way that social media and more precisely hotel reviews assist to
the transparency of hotel service. Recent evidence shows that online reviews are among the …

This study explores the role of gastronomy information presentation quality (GIP-Q) in social
media on gastronomy destination image (GDI) formation, drawing upon stimulus-organism …

The purpose of this study was to identify and evaluate the effect of the use of electronic Word
of-Mouth (eWOM) results on the perceived marketing success of both eWOM in particular …

This chapter examines the adoption of Web 2.0 technologies on chain and independent
hotel websites in Hong Kong, a leading tourist destination in Asia with many international …

This chapter provides a collection, review, and summary of 20 years of website evaluation
studies in hospitality and tourism by adapting a scientometrics approach and content …

Websites are an indispensable communication tool for tourism and destination
organisations. Accordingly, it is vital tourism and destination management organisations …

ABSTRACT A new perspective in destination marketing organizations'(DMOs) effort to reach
their audience involves the analysis of the electronic-word-of-mouth (eWOM) presented on …

Enquadramento: O presente projeto de investigação surge num contexto onde as
tecnologias estão cada vez mais enraizadas nas sociedades e onde a web se tornou no …