This study aims to investigate the development of 'marketing innovation'defined as the
implementation of new marketing practices involving significant changes in the design …

More and more companies are develo** sustainable packaging. In two studies on
detergent and mixed nuts packages, we manipulated their visual appearance and verbal …

In the transition towards a circular economy, refurbishment can be applied to regain value
from used products, and to reduce waste. Refurbishment is a process in which a …

Environmental surroundings are highly shaped by consumer choice. Eco-label has been
discussed as an effective tool for promoting such environmental product information from the …

The success of environment‐friendly packages is highly dependent on consumers'
understanding and acceptance of these packages. In an experiment using a 3× 2 between …

This article studies the influence of product lifetime labelling on purchase decisions. Based
on consumer theory of Lancaster, experimental survey data are collected from a population …

Research Methods: Designing and Conducting Research with a Real-World Focus provides
the tools required to conduct relevant, high-quality research in both the classroom and the …

Humanoid robots have been extensively utilized in service industries to provide information
and product delivery through direct interactions with users. As the design of humanoid robot …

Eye movements as the indicators of human information processing have been studied in
many domains. However, it is not clear how users' eye movements differ among specific …

Explicit account of contextual variables can enhance the ability to understand and predict
consumers' food-related behavior. One aspect that has hitherto received little attention is …