This chapter focuses on the idea of immersion in games as it has consistently proved itself to
be an important component of the experience players seek from games. It reviews the work …

Despite lacking a formal peer-reviewed publication, the Game Experience Questionnaire
(GEQ) is widely applied in games research, which might risk the proliferation of erroneous …

In this paper, we present the development and validation of an instrument for measuring
users' gameful experience while using a service. Either intentionally or unintentionally …

Recent economic transformations have forced companies to redefine their value
propositions, increasing traditional product offerings with supplementary services—the so …

There are multiple ways in which some or all of the research at the intersection of machine
learning and computer games can be surveyed. One can survey the applications of one …

The idea that game design can inspire the design of motivating, enjoyable interactive
systems has a long history in human-computer interaction. It currently experiences a …

Accurate measurement of the player experience in videogames is key to understanding the
impacts of videogame play, designing and develo** engaging videogames, and …

In recent years, there has been growing interest in the use of digital games to enhance
teaching and learning at all educational levels, from early years through to lifelong learning …

Educational games are assumed to be an effective and efficient instructional strategy for
computing education. However, it is essential to systematically evaluate such games in …

The purpose of this study is to understand how gamification contributes to customers' value
creation in a retail context and how this value creation relates to brand engagement. The …