Open display networks: A communications medium for the 21st century

N Davies, M Langheinrich, R Jose, A Schmidt - Computer, 2012 - ieeexplore.ieee.org
pd-net vision Page 1 1 Open Display Networks: A Communications Medium for the 21st
Century Nigel Davies 1 , Marc Langheinrich 2 , Rui Jose 3 , Albrecht Schmidt 4 1 Lancaster …

Research directions for digital signage systems in retail

C Bauer, M Garaus, C Strauss, U Wagner - Procedia Computer Science, 2018 - Elsevier
The emergence and on-going development of digital signage (DS) systems result in a
growing number of technological capabilities of such systems. While these technological …

Identifying manipulative advertising techniques in xr through scenario construction

AH Mhaidli, F Schaub - Proceedings of the 2021 chi conference on …, 2021 - dl.acm.org
As Extended Reality (XR) devices and applications become more mainstream, so too will
XR advertising—advertising that takes place in XR mediums. Due to the defining features of …

Fashion films as a new communication format to build fashion brands

PD Soloaga, LG Guerrero - Communication & Society, 2016 - revistas.unav.edu
The consolidation of collaborative video platforms such as YouTube and Vimeo in recent
years has significantly changed the way fashion brands communicate with their audiences …

Attributes for image content that attract consumers' attention to advertisements

MHA Bakar, MAM Desa, M Mustafa - Procedia-Social and Behavioral …, 2015 - Elsevier
Advertisement is an essential tool in promoting products and services to customers. Image is
one of the components in an advertisement, which gives a clearer picture of what is being …

A social endorsing mechanism for target advertisement diffusion

LF Lin, YM Li, WH Wu - Information & Management, 2015 - Elsevier
Social media plays an increasingly important role in people's daily lives and attracts
companies to conduct marketing activities. Determining how to effectively utilize this new …

Advertising on public display networks

F Alt, J Müller, A Schmidt - Computer, 2012 - computer.org
Advertising on Public Display Networks Toggle navigation IEEE Computer Society Digital Library
Jobs Tech News Resource Center Press Room Advertising About Us IEEE IEEE Computer …

Audience measurement of digital signage: Quantitative study in real-world environment using computer vision

R Ravnik, F Solina - Interacting with Computers, 2013 - academic.oup.com
We present a quantitative study of digital signage audience measurement using computer
vision. We developed a camera-enhanced digital signage display that acquires audience …

Interacting with 21st-century computers

A Schmidt, B Pfleging, F Alt, A Sahami… - IEEE Pervasive …, 2011 - ieeexplore.ieee.org
This discussion reflects on four themes from Weiser's original vision from a human-computer
interaction perspective: computing everywhere, personal computing, the social dimension of …