Sharing online content on social media platforms has opened the door to a new era of
marketing communication in many fields, including tourism. This paper concentrates on the …

This paper investigates the impact of social media influencer endorsements on purchase
intention, more specifically, the impact advertising disclosure and source credibility have in …

Via the unprecedented interactivity of social media, social media personae can build strong
relationships with followers. Such relationships, which carry great marketing potential …

In an age where online shop** permeates daily life, the cascading influences originating
from parasocial interactions play a pivotal role in steering consumers' purchase decisions …

In the past few years, expenditure on influencer marketing has grown exponentially. The
present study involves preliminary research to understand the mechanism by which …

Purpose The purpose of this paper is to better understand the role of closeness and the
relationships between social media influencers and their followers, and, more specifically …

This study examines the impact of social media influencers'(SMIs) intimate self-disclosure,
environmental concern, and spending self-control on consumers' sustainable food purchase …

In recent years the popularity of social media influencers has grown exponentially, in part
because influencers tend to not be seen as advertising and they enable brands to reach …

This study examines the potential link of Facebook group participation with viral advertising
responses. The results suggest that college-aged Facebook group members engage in …

Recent years have seen a significant increase in influencer advertising, a strategy applied to
drive brand awareness and purchase by leveraging everyday opinion leaders on social …