Attitudes have been a central topic in social psychology from its early beginnings. But what
exactly are attitudes, where do they come from, and how can they be modified? The overall …

Evaluative conditioning (EC) research investigates changes in the evaluation of a stimulus
after co-occurrence with an affective stimulus. To explain the motivation behind this …

Brand Management: Mastering Research, Theory and Practice is a valuable resource for
those looking to understand how a brand can be conceptualized and thus managed in all its …

A central theme in contemporary psychology is the distinction between implicit and explicit
evaluations. Research has shown various dissociations between the two kinds of …

Despite the popularity and high quality of machine-made products, handmade products
have not disappeared, even in product categories in which machinal production is common …

Managers increasingly seek to develop brand loyalty through sponsorship activities, though
this relationship has not been solidly established. This article models and demonstrates the …

Figurative language in advertising affects product attitudes positively across contexts. In
contrast, the present research demonstrates that the use and effectiveness of figurative …

The loss of a sense of humanness that stems from increasing mechanization, automation,
and digitization gives firms an impetus to develop effective ways to humanize products. On …

The Psychology of Advertising offers a comprehensive exploration of theory and research in
(consumer) psychology on how advertising impacts the thoughts, emotions and actions of …

As defined by Friestad and Wright (1994),“persuasion knowledge” is personal knowledge
about persuasion attempts that consumers develop and use whenever they believe they are …