This exploratory cross-cultural study examines the experiences of women in advertising
creative departments in Spain and the United States. The study, an exploration of the …

This study explores the experiences of women working as creatives in Mexican advertising
creative departments. It is based on 22 in-depth interviews and suggests that these women …

Gender segregation begins early and is reinforced within the workplace. Advertising creative
departments appear to have extreme gender segregation with women representing just 20 …

This study explores the experiences of Black and White women creatives working in
advertising agencies in São Paulo, Brazil. In total, 28 in-depth interviews were conducted …

A lack of women in creative departments has been documented in previous research. These
departments are seen as a male fraternity subculture in advertising agencies, where women …

Esta investigación se enfoca en las directoras creativas publicitarias en su rol de líderes. Se
centra en su presencia en los departamentos creativos y no en las causas de su ausencia …

Current Research on Gender Issues in Advertising Page 1 Current Research on Gender Issues
in Advertising Edited by Yorgos C. Zotos, Stacy Landreth Grau and Charles R. Taylor Page 2 …

La mujer representa un 20.3% y el hombre un 79.7% en los departamentos creativos a nivel
mundial (Grow y Deng, 2014). Este artículo pretende averiguar si este fenómeno también se …

A new, invigorated stream of research into creativity in experimentation, interpretation, and
innovation for international advertising is underway. In order to examine international …

This research studies female creative directors in advertising as leaders. It focuses on their
presence in the creative departments rather than in the causes of their absence. We …