By focussing on Imma–a virtual influencer from Japan–this article provides a critical
examination of Japanese raciality and gender within the context of virtuality,(im) materiality …

The digitalization of fandom and fan culture has become significant topic in recent studies,
yet there is a lack of examination of the nuance between specific fan performance and the …

This article focuses on issues of attention and popularity development in YouTube's beauty
community. I conceptualise the role of views and subscriptions as popularity markers, based …

Researching persona is a study in the production, dissemination and exchange of public
identity. One starting point in the process is to look at the production of the presentation of …

This paper, based on broader digital ethnographic research performed on YouTube, aims at
framing issues of online popularity development through the examination of videos and user …

Contrary to the fifteen minutes of fame of online memes and viral videos in the volatile and
competitive environment of YouTube, successful beauty gurus achieve sustained popularity …

As the digitalization of fandom and the fandomization of digital platforms have both been
discussed recently, this study intends to analyze how the logic of digital fandom was …

This book demonstrates how authors performing the role of a public intellectual discuss
ideas and opinions regarding society while using literary strategies and devices in and …

This chapter focuses on how fan‐celebrity para‐social interactions have been theorized. It
argues that the concept of the “para‐social”, a type of imagined rather than co‐present social …

This study offers a cross-national multilayered analysis of music flows between 1960 and
2010. Advancing on previous empirical studies of cultural globalization, it attends to the …