The majority of the world's population now lives an urban existence, spending as much as
95% of their lives indoors. The olfactory atmosphere in the built environment has been …

Purpose This paper aims to explore the evolution of the service environment literature and
speculates about future research in this area. This paper focuses on studies regarding how …

The seventh edition of this field-leading textbook provides an accessible and rigorous
presentation of major theories of persuasion and their applications to a variety of real-world …

This research aims to study the effect of a carefully selected congruent and simple ambient
scent in a real-world supermarket setting. Specifically, we study how different levels of scent …

In this paper, we explore consumers' in-store experiences and their components, from both a
consumer and retailer perspective. This is a replication of a study we performed in 2006 and …

Previous research demonstrates that odors affect consumers' behavioral, cognitive, and
affective responses to products and environments. Sensory and scent research have …

The increasing urbanisation and fast-paced lifestyle have heightened the importance of
shop** malls in retail industry, altering traditional shop** patterns by designing efficient …

Despite the increasing attention towards customer experience, empirical research to explain
this notion and its consequences is still limited. Hence, this study aims to examine the effect …

This paper compares new and established store design prototypes of the same retailer to
examine the role of consumers' cross-sectional perceptions of retail brand loyalty. In-store …

Store managers tend to select odors based upon their pleasing nature without taking into
account the notion of congruence between the odor and the brand image. Studies have …