Impact of E-commerce and digital marketing adoption on the financial and sustainability performance of MSMEs during the COVID-19 pandemic: An empirical study
The COVID-19 pandemic has remarkably affected the business processes and performance
of micro-, small-, and medium-sized enterprises (MSMEs) across the world. MSMEs have …
of micro-, small-, and medium-sized enterprises (MSMEs) across the world. MSMEs have …
The ever-changing business of e-commerce-net benefits while designing a new platform for small companies
Electronic commerce has allowed businesses to grow globally by breaking down barriers
that many believed could not be overcome. Although large companies often outperform …
that many believed could not be overcome. Although large companies often outperform …
The usage of digital marketing channels in SMEs
The usage of digital marketing channels in SMEs | Emerald Insight Books and journals Case
studies Expert Briefings Open Access Publish with us Advanced search The usage of digital …
studies Expert Briefings Open Access Publish with us Advanced search The usage of digital …
Social media adoption in SMEs impacted by COVID-19: The TOE model
The purpose of the research is to analyze the behavioral intention to adopt social media in
SMEs affected by the COVID-19 crisis, based on the TOE Model. This study uses the TOE …
SMEs affected by the COVID-19 crisis, based on the TOE Model. This study uses the TOE …
[BOOK][B] Digital business models: Concepts, models, and the alphabet case study
BW Wirtz - 2019 - books.google.com
The spread of the Internet into all areas of business activities has put a particular focus on
business models. The digitalization of business processes is the driver of changes in …
business models. The digitalization of business processes is the driver of changes in …
[BOOK][B] Digital business and electronic commerce
BW Wirtz, Wirtz - 2021 - Springer
The Internet economy is characterized by its considerable dynamic and speed of change.
The rapid digitization of numerous areas of life has resulted in a shift towards today's …
The rapid digitization of numerous areas of life has resulted in a shift towards today's …
Factors affecting e-business adoption in SMEs: an empirical research
Purpose–Nowadays, small and medium enterprises (SMEs) are incrementally using e-
business tools in order to compete in an extremely hostile market and gain global access …
business tools in order to compete in an extremely hostile market and gain global access …
The impact of AIS usage on AIS effectiveness among Jordanian SMEs: A multi-group analysis of the role of firm size
In this research, we look at the antecedents of accounting information system (AIS) usage
and their impact on the effectiveness of AIS. Therefore, drawing upon the resource-based …
and their impact on the effectiveness of AIS. Therefore, drawing upon the resource-based …
[PDF][PDF] Measuring the level of digital marketing capabilities, digital marketing strategies and challenges and issues of SMEs in adopting digital marketing
DB Olazo - J. Mark. Adv. Pract, 2022 - ajbir.org
The adoption of technology for marketing is crucial for the survival of small and medium
enterprises (SMEs) and yet little is understood about owner-manager practice in this area …
enterprises (SMEs) and yet little is understood about owner-manager practice in this area …
CRM performance and development of media entrepreneurship in digital, social media and mobile commerce
Purpose The purpose of this paper is to evaluate the effect of CRM performance and
technological innovation on performance of media entrepreneurs considering firm size …
technological innovation on performance of media entrepreneurs considering firm size …