Application of data mining techniques in customer relationship management: A literature review and classification

EWT Ngai, L **u, DCK Chau - Expert systems with applications, 2009 - Elsevier
Despite the importance of data mining techniques to customer relationship management
(CRM), there is a lack of a comprehensive literature review and a classification scheme for it …

[PDF][PDF] Customer churn prediction in telecommunication a decade review and classification

N Hashmi, NA Butt, M Iqbal - International Journal of Computer …, 2013 - researchgate.net
Acquisition and the retention of customers are the top most concerns in today's business
world. The rapid increase of market in every business is leading to higher subscriber base …

The effect of knowledge management capability and customer knowledge gaps on corporate performance

SM Tseng - Journal of Enterprise Information Management, 2016 - emerald.com
Purpose–The purpose of this paper is to explore the influence of knowledge management
capability (KMC) and customer knowledge gaps (CKG) on corporate performance, as well …

A low-cost multi-failure resilient replication scheme for high-data availability in cloud storage

J Liu, H Shen, H Chi, HS Narman… - IEEE/ACM …, 2020 - ieeexplore.ieee.org
Data availability is one of the most important performance factors in cloud storage systems.
To enhance data availability, replication is a common approach to handle the machine …

Customer relationship management classification using data mining techniques

SU Natchiar, S Baulkani - 2014 International Conference on …, 2014 - ieeexplore.ieee.org
Customer Relationship Management possess Business Intelligence by incorporating
information acquisition, information storage, and decision support functions to provide …

An efficient approach for building customer profiles from business data

LB Romdhane, N Fadhel, B Ayeb - Expert Systems with Applications, 2010 - Elsevier
Data mining (DM) is a new emerging discipline that aims at extracting knowledge from data
using several techniques. DM proved to be useful in business where transactional data …

CUSTOMER RELATIONSHIP MANAGEMENT AND BUSINESS STRATEGIES.

R Chittaie - International Journal of Organizational …, 2012 - search.ebscohost.com
Abstract Changes in the current competitive environment, increasing simplicity of
penetrating into the competitive market, and rapid growth of information technology are of …

Balance personal wishes with performance via group role assignment

S Wu, H Zhu, Y Zeng, D Liu - 2022 IEEE 25th International …, 2022 - ieeexplore.ieee.org
Different new employees often have different wishes to take part in different departments.
Personal wishes are a significant issue in human resources management. Decision makers …

Customer relationship management and data mining: A classification decision tree to predict customer purchasing behavior in global market

N Gordini, V Veglio - Business Intelligence: Concepts …, 2016 - igi-global.com
In the global market of today, Customer Relationship Management (CRM) plays a
fundamental role in market-oriented companies to understand customer behaviors, achieve …

Demand forecasting procedure for short life-cycle products with an actual food processing enterprise

R Gaku - International Journal of Computational Intelligence …, 2014 - Springer
A procedure of demand forecasting using data mining techniques is proposed to forecast the
sales amount of new short life-cycle products for an actual food processing enterprise. The …