“I love your brand! I engage with you, and I do online brand-related activities (COBRAs)”: the role of brand value
Purpose Few studies have explained how and when consumers are willing to engage in
online brand-related activities (COBRAs). This study examines the role of brand love in a …
online brand-related activities (COBRAs). This study examines the role of brand love in a …
Online Hosts' Storytelling Strategies: A Narrative Analysis of Mindfulness-Themed Airbnb Online Experiences
Y Lu, YC Wang - Journal of Travel Research, 2024 - journals.sagepub.com
Although virtual tours and online tourism experiences have been developed with
technological advancement and COVID-19 lockdowns, knowledge gaps exist to …
technological advancement and COVID-19 lockdowns, knowledge gaps exist to …
Cognitive‐Affective‐Behavioral Themes in Post‐Purchase Attitudes Toward Virtual Tourism Experiences: A Mixed‐Method Approach
Virtual tourism experiences (VTEs) have grown rapidly after COVID and are expected to
grow further. Customer attitudes toward VTEs are therefore of interest. Attitude, in general, is …
grow further. Customer attitudes toward VTEs are therefore of interest. Attitude, in general, is …
Airbnb and Mountain Tourism Destinations: Evidence from an Inner Area in the Italian Alps
S Duglio, G Mascadri, G Salotti - Sustainability, 2024 - mdpi.com
Starting from this decade, peer-to-peer (P2P) accommodation has witnessed a valuable
growth that has interested both urban and rural environments. With reference to the Italian …
growth that has interested both urban and rural environments. With reference to the Italian …
Abstract or concrete language style? How chatbots of online travel agencies should apologise to customers
Service failure is a common issue in the operations of online travel agencies (OTAs)
because of the wide range of heterogeneous services being provided. Many OTAs have …
because of the wide range of heterogeneous services being provided. Many OTAs have …
The Impact of Perceived Escapism on Visitor Experience and Engagement in Digital Exhibitions: Empirical Research Evidence from Sanxingdui
J Xu, H Meng, L Yang - Leisure Sciences, 2024 - Taylor & Francis
The evolution of digital technology offers virtual reality environment to escape and redefines
visitor engagement in exhibitions. This study proposed a theoretical model that delineates …
visitor engagement in exhibitions. This study proposed a theoretical model that delineates …
[PDF][PDF] The role of inferred motive in sha** tourists' reactions to intentional failures
A Nazifi, S Seyfi, H Roschk - Current Issues in Tourism …, 2024 - researchgate.net
Intentional failures, which refer to purposeful transgressions by the organisation or its
employees against customers, are common across different industries including tourism, yet …
employees against customers, are common across different industries including tourism, yet …
[CITAZIONE][C] Türkiye'de Airbnb Kullanıcılarının Tesis Değerlendirmelerini Etkileyen Faktörler (Factors Influencing Airbnb Facility Ratings in Türkiye)
DA ÜNAL - Journal of Tourism & Gastronomy Studies, 2024