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Marketing dimensions in the prescription pharmaceutical industry: a systematic literature review
M Stros, N Lee - Journal of Strategic Marketing, 2015 - Taylor & Francis
The pharmaceutical market is experiencing significantly amplified research and
development costs, as well as increasing price and other competitive pressures. This article …
development costs, as well as increasing price and other competitive pressures. This article …
A novel WASPAS approach for multi-criteria physician selection problem with intuitionistic fuzzy type-2 sets
Due to innovative and practical technology, the selection of a right physician is an important
issue for patients. However, uncertainty and vagueness frequently arise during the process …
issue for patients. However, uncertainty and vagueness frequently arise during the process …
Novel single-valued neutrosophic decision-making approaches based on prospect theory and their applications in physician selection
R Sun, J Hu, X Chen - Soft Computing, 2019 - Springer
The selection of a proper physician in a network environment is an important event for most
patients, and single-valued neutrosophic sets (SVNSs) can depict the uncertainty and …
patients, and single-valued neutrosophic sets (SVNSs) can depict the uncertainty and …
Determinants of consumer‐driven healthcare: Self‐confidence in information search, health literacy, and trust in information sources
Purpose–This study aims to examine the relationships between consumer self‐confidence
in health information search and health‐related outcomes (ie knowledge about cancer …
in health information search and health‐related outcomes (ie knowledge about cancer …
Using sentiment analysis to review patient satisfaction data located on the internet
AM Hopper, M Uriyo - Journal of health organization and …, 2015 - emerald.com
Purpose–The purpose of this paper is to test the usefulness of sentiment analysis and time-
to-next-complaint methods in quantifying text-based information located on the internet. As …
to-next-complaint methods in quantifying text-based information located on the internet. As …
Information search behaviour of service consumers: Review and future directions
S Medhavi - The Marketing Review, 2015 - ingentaconnect.com
Though a series of articles have appeared in journals investigating information search
behaviour, there has been no systematic review of literature which draws attention to the …
behaviour, there has been no systematic review of literature which draws attention to the …
[PDF][PDF] Word-of-Mouth (WOM) as a tool of health communication: A case study of turkey
M Argan - HealthMED, 2012 - researchgate.net
Abstract Word-of-mouth (WOM) strategy is a key area because many consumers in various
sectors rely on the product experiences and advice of the competent people. In health care …
sectors rely on the product experiences and advice of the competent people. In health care …
A qualitative inquiry on information search behaviour for services in India
A Malik, HK Dangi - Indian Journal of Marketing, 2021 - indianjournalofentrepreneurship …
The service sector is the strongest pillar of any economy and offers tremendous
opportunities for research. Information search behaviour for services has been a relatively …
opportunities for research. Information search behaviour for services has been a relatively …
Effect of consumer self-confidence and previous experience on information source preference
Despite the importance of personal factors in information search behaviour, very few
researches have been conducted that explore the influence of personal characteristics such …
researches have been conducted that explore the influence of personal characteristics such …
Measurement model of women's preferences in obstetrician and gynecologist selection in the private sector: exploratory and confirmatory factor analysis
Background: The purpose of this study is to construct and validate a measurement model of
women's preferences in Obstetrician and Gynecologist (OB/GYN) selection in the private …
women's preferences in Obstetrician and Gynecologist (OB/GYN) selection in the private …