Marketing dimensions in the prescription pharmaceutical industry: a systematic literature review

M Stros, N Lee - Journal of Strategic Marketing, 2015 - Taylor & Francis
The pharmaceutical market is experiencing significantly amplified research and
development costs, as well as increasing price and other competitive pressures. This article …

A novel WASPAS approach for multi-criteria physician selection problem with intuitionistic fuzzy type-2 sets

P Rani, AR Mishra, KR Pardasani - Soft Computing, 2020 - Springer
Due to innovative and practical technology, the selection of a right physician is an important
issue for patients. However, uncertainty and vagueness frequently arise during the process …

Novel single-valued neutrosophic decision-making approaches based on prospect theory and their applications in physician selection

R Sun, J Hu, X Chen - Soft Computing, 2019 - Springer
The selection of a proper physician in a network environment is an important event for most
patients, and single-valued neutrosophic sets (SVNSs) can depict the uncertainty and …

Determinants of consumer‐driven healthcare: Self‐confidence in information search, health literacy, and trust in information sources

S Ha, Y Jung Lee - International Journal of Pharmaceutical and …, 2011 - emerald.com
Purpose–This study aims to examine the relationships between consumer self‐confidence
in health information search and health‐related outcomes (ie knowledge about cancer …

Using sentiment analysis to review patient satisfaction data located on the internet

AM Hopper, M Uriyo - Journal of health organization and …, 2015 - emerald.com
Purpose–The purpose of this paper is to test the usefulness of sentiment analysis and time-
to-next-complaint methods in quantifying text-based information located on the internet. As …

Information search behaviour of service consumers: Review and future directions

S Medhavi - The Marketing Review, 2015 - ingentaconnect.com
Though a series of articles have appeared in journals investigating information search
behaviour, there has been no systematic review of literature which draws attention to the …

[PDF][PDF] Word-of-Mouth (WOM) as a tool of health communication: A case study of turkey

M Argan - HealthMED, 2012 - researchgate.net
Abstract Word-of-mouth (WOM) strategy is a key area because many consumers in various
sectors rely on the product experiences and advice of the competent people. In health care …

A qualitative inquiry on information search behaviour for services in India

A Malik, HK Dangi - Indian Journal of Marketing, 2021 - indianjournalofentrepreneurship …
The service sector is the strongest pillar of any economy and offers tremendous
opportunities for research. Information search behaviour for services has been a relatively …

Effect of consumer self-confidence and previous experience on information source preference

Utkarsh, P Agarwal, S Medhavi - International Journal of …, 2019 - inderscienceonline.com
Despite the importance of personal factors in information search behaviour, very few
researches have been conducted that explore the influence of personal characteristics such …

Measurement model of women's preferences in obstetrician and gynecologist selection in the private sector: exploratory and confirmatory factor analysis

M Setoodefar, H Tabesh, F Tara… - … of community based …, 2020 - pmc.ncbi.nlm.nih.gov
Background: The purpose of this study is to construct and validate a measurement model of
women's preferences in Obstetrician and Gynecologist (OB/GYN) selection in the private …