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Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward
Purpose This paper aims to critically review the most cited literature published from 2000 to
2020 in 24 top-ranked marketing journals on the three most studied branding concepts of …
2020 in 24 top-ranked marketing journals on the three most studied branding concepts of …
[HTML][HTML] A review of three decades of academic research on brand equity: A bibliometric approach using co-word analysis and bibliographic coupling
This paper analyzes the scientific research on brand equity published over the last three
decades, based on data from the Web of Science (WoS) and Scopus databases. The …
decades, based on data from the Web of Science (WoS) and Scopus databases. The …
Signaling green! firm ESG signals in an interconnected environment that promote brand valuation
Today's interconnected environment is characterized by ESG (environmental, social, and
corporate governance), networks of people, organizations, and devices that are …
corporate governance), networks of people, organizations, and devices that are …
Green process innovation, green product innovation, and corporate financial performance: A content analysis method
X ** five decades of international business and management research on India: A bibliometric analysis and future directions
India-focused research has proliferated in the last few decades. That stated, no study to date
has systematically examined the nuances of the intellectual evolution of this rich body of …
has systematically examined the nuances of the intellectual evolution of this rich body of …
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance: An exploratory study
Can CSR and sustainability signals increase corporate brand performance and brand
equity? What makes these signals more effective? Although research largely evaluates …
equity? What makes these signals more effective? Although research largely evaluates …
The link between corporate social responsibility and customer loyalty: Empirical evidence from the Islamic banking industry
M Muflih - Journal of Retailing and Consumer Services, 2021 - Elsevier
Increased support from customers for Islamic financial services is very important to create
resilience and competitiveness in the Islamic banking industry. By highlighting certain social …
resilience and competitiveness in the Islamic banking industry. By highlighting certain social …
Impact of corporate social responsibility on reputation—Insights from tweets on sustainable development goals by CEOs
Social media had been extensively used for communication and networking purposes
among corporates. Literature indicates social media platforms had also been used by the …
among corporates. Literature indicates social media platforms had also been used by the …