With the development of new and digital media, consumers are increasingly giving, seeking,
and sharing their brand-related experiences via online channels that lead to electronic word …

The widespread uptake of digital platforms–from YouTube and Instagram to Twitch and
TikTok–is reconfiguring cultural production in profound, complex, and highly uneven ways …

This is a critical study of the changing relationship between media and marketing
communications in the digital age. It examines the growth of content funded by brands …

As the scourge of “fake news” continues to plague our information environment, attention
has turned toward devising automated solutions for detecting problematic online content …

Media coverage of influencer marketing abounds with ethical questions about this emerging
industry. Much of this coverage assumes influencers operate without an ethical framework …

Notes Page 1 INTRODUCTION: THE MANY RELATIONSHIPS OF JOURNALISM 1 . Bill Keller,
“Henry Luce, the Editor in Chief,” New York Times, April 22, 2010, Sunday Book Review …

Despite recent industry attention, questions remain about how native advertising is
perceived and processed by consumers. Two experiments examined effects of language …

Native advertising is a new form of online advertising that appears in many settings, such as
blogs, social media, and entertainment and news publications. Native ads typically blend …

As disputes concerning the environment, the economy, and pandemics occupy public
debate, we need to learn to navigate matters of public concern when facts are in doubt and …

Covert advertisements, or those that utilize the guise and delivery mechanisms of familiar
non-advertising formats, differ from other more direct forms of advertising in several ways …