Purpose Value creation based on artificial intelligence (AI) can significantly change global
healthcare. Diagnostics, therapy and drug discovery start-ups are some key forces behind …

Purpose This study investigates online corporate opinion leadership on professional social
media from two different perspectives: first, how corporate opinion leadership indicated by …

Purpose Virtual and augmented reality solutions in medicine are generally applied in
communication, training, simulation and therapy. However, like most new digital …

Purpose: In 2021, influencer marketing generated a global turnover of US $13.8 billion and
social media influencers (SMIs) represent a successful and relevant group of media …

Purpose Emerging markets play an important role in the global economy. However, a
common feature of most emerging markets is that firms must operate in a resource …

New technologies are at the heart of industry transformation. Virtual and augmented reality
companies provide fundamentally new ways of communication, treatment, education, and …

The incidence of chronic enteropathies (CE), in particular food-responsive enteropathies
(FRE) in dogs, is on the rise in veterinary practice. The symptoms of these digestive …

As firms today have an increased demand for concrete sales outcomes in influencer
marketing campaigns, influencers must be strategic and proactive to ensure campaign …

Strategic social media influencer communication has become increasingly professionalised
in recent years, as evidenced by the emergence of established processes and routines. The …

Purpose: In 2023, influencer marketing will generate a global turnover of US $21.1 billion.
Therefore, social media influencers (SMIs) represent a successful and relevant group of …