Digital marketing has been on the epicentre of many researches. However, there is the need
to make clear which are the current trends of the Digital Marketing Strategies regarding …

Purpose The purpose of this paper is to review the impact electronic word-of-mouth (eWOM)
has had on the hospitality and tourism industry and discuss the changes that will affect its …

Purpose The purpose of this paper is to explore the applicability of technology acceptance
model (TAM) to explain the widespread acceptance and usage of social media (SM) for …

Religious travel is experiencing a positive development and consistent with the growth of
tourism industry around the world. However, the development of some religious-based …

This study presents a data mining approach for modeling TripAdvisor score using 504
reviews published in 2015 for the 21 hotels located in the Strip, Las Vegas. Nineteen …

The main aim of this study was to identify the key indicators related to environmental
management and sustainability of hotels as perceived by travelers during their trips. The …

This study aims to conceptualize tourist journey through analyzing tourist experiences. In
this study, the connotation and important criteria of the Eiffel Tower visitor travel experiences …

Purpose Despite multiple studies of customer delight in various service industries, limited
research exists in the hedonically driven theme park context. The purpose of this paper is to …

Purpose This paper aims to focus on understanding how restaurant review sites generate
trust among travellers and the effect of trust on the intention to visit and recommend …

Lisbon is one of the European Union cities that has one of the highest growth in the number
of hotels. With the digital revolution, travelers can easily not only compare prices but also get …