Turnitin
降AI改写
早检测系统
早降重系统
Turnitin-UK版
万方检测-期刊版
维普编辑部版
Grammarly检测
Paperpass检测
checkpass检测
PaperYY检测
Speaking to the hearts of the customers! The mediating effect of customer loyalty on customer orientation, technology orientation and business performance
Purpose This paper examined mediating effect of customer loyalty on the influence of
customer orientation and technology orientation on the performance of small and medium …
customer orientation and technology orientation on the performance of small and medium …
Converting students into university brand evangelists: an empirical evidence from the higher education sector in Tanzania
Following major strategic policy reforms and transformations in the higher education sector,
branding as a strategic resource has become an integral part of the strategic decisions of …
branding as a strategic resource has become an integral part of the strategic decisions of …
The role of technological absorption capacity, enviropreneurial orientation, and green marketing in enhancing business' sustainability: evidence from fast-moving …
Purpose Given current global environmental concerns, traditional marketing and
entrepreneurial practices of small businesses are considered ineffective. This is because …
entrepreneurial practices of small businesses are considered ineffective. This is because …
Does innovation ambidexterity influence restaurant economic performance in the post-COVID-19 era? The mediating effect of customer orientation
In the restaurant industry, innovation ambidexterity entails the organization's ability to
successfully manage and blend exploratory and exploitative innovation endeavors with the …
successfully manage and blend exploratory and exploitative innovation endeavors with the …
Brand ethicality as a driver of psychological, affective and behavioral response to a brand
Purpose Ethical consumerism is gaining importance as consumers are becoming
increasingly concerned about brands' moral intentions and social and legal practices …
increasingly concerned about brands' moral intentions and social and legal practices …
When love leads the way! Conceptualizing triangular theory of love and expectations-confirmation theory in Islamic banking
Purpose This study aims to analyze the mediating effect of brand love (BRL) on the
relationship between service quality and brand addiction (BRA) among Islamic banks. Past …
relationship between service quality and brand addiction (BRA) among Islamic banks. Past …
Repurchase intentions of new e-commerce users in the COVID-19 context: The mediation role of brand love
The use of e-commerce has exploded due to the impact of COVID-19. People with no
experience in e-commerce prior to the COVID-19 pandemic began online shop** for their …
experience in e-commerce prior to the COVID-19 pandemic began online shop** for their …
Self-expressiveness and hedonic brand affect brand love through brand jealousy
This study investigates the effect of self-expressiveness and hedonic brand aspect on brand
jealousy through brand love of female fashion clothing brands. Conceptualized research …
jealousy through brand love of female fashion clothing brands. Conceptualized research …
Doing good does not always lead to doing well: The corrective, compensating and cultivating goodwill CSR effects on brand defense
This study investigated the relative impacts of three corporate social responsibility (CSR)
types–namely corrective, compensating and cultivating CSR–on brand defense by …
types–namely corrective, compensating and cultivating CSR–on brand defense by …
Cultivating customers' resilience to the negative word of mouth: an empirical analysis of the telecommunication industry in Tanzania
This study sought to investigate the relationship between social media brand engagement
and resilience to negative word of mouth (RNWOM) when mediated by brand familiarity …
and resilience to negative word of mouth (RNWOM) when mediated by brand familiarity …