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[HTML][HTML] Past, present, and future of customer engagement
Customer engagement (CE) is a marketing concept that emerged after the new millennium.
Despite flourishing interest on CE among marketing academics and professionals, no …
Despite flourishing interest on CE among marketing academics and professionals, no …
Artificial intelligence in interactive marketing: a conceptual framework and research agenda
Purpose Artificial intelligence (AI) is transforming consumers' experiences and how firms
identify, create, nurture and manage interactive marketing relationships. However, most …
identify, create, nurture and manage interactive marketing relationships. However, most …
Immersive netnography: a novel method for service experience research in virtual reality, augmented reality and metaverse contexts
Purpose As immersive technologies gain wider adoption, contemporary service researchers
are tasked with studying their service experiences in ways that preserve and attend to their …
are tasked with studying their service experiences in ways that preserve and attend to their …
[HTML][HTML] How customer engagement in the live-streaming affects purchase intention and customer acquisition, E-tailer's perspective
R Zheng, Z Li, S Na - journal of retailing and consumer services, 2022 - Elsevier
In the emerging retail market, e-tailers operating in develo** economies have to cope with
the rapid use of the Internet, new electronic purchasing methods and online selling …
the rapid use of the Internet, new electronic purchasing methods and online selling …
AI-powered chatbot communication with customers: Dialogic interactions, satisfaction, engagement, and customer behavior
The present study is grounded in social exchange theory and resource exchange theory. By
exploring customers' satisfaction with chatbot services and their social media engagement, it …
exploring customers' satisfaction with chatbot services and their social media engagement, it …
Building value co-creation with social media marketing, brand trust, and brand loyalty
Value co-creation has emerged as a critical challenge for fashion brands in the age of social
media. Despite its importance, scholars have not adequately explored the role of social …
media. Despite its importance, scholars have not adequately explored the role of social …
Product innovation capability and distinctive value positioning drivers for marketing performance: a service-dominant logic perspective
Purpose This paper aims to develop a conceptual model showing how the concept of
distinctive value positioning (DVP) could be a strategic solution for improving marketing …
distinctive value positioning (DVP) could be a strategic solution for improving marketing …
Influencer marketing: Homophily, customer value co-creation behaviour and purchase intention
Given the rise in influencer marketing on social media, this paper explores how homophily
between influencers and their audiences affects customer value co-creation behaviour …
between influencers and their audiences affects customer value co-creation behaviour …
A systematic review of AI technology-based service encounters: Implications for hospitality and tourism operations
The hospitality and tourism industry faces serious challenges during public health
emergencies such as COVID-19. Managers are concerned not only about how to maintain …
emergencies such as COVID-19. Managers are concerned not only about how to maintain …
Customer satisfaction and loyalty with online consumer reviews: Factors affecting revisit intentions
While previous research investigated the effects of online consumer reviews on purchase
behaviors, currently, there is still a lack of knowledge on the impact of the reviews' credibility …
behaviors, currently, there is still a lack of knowledge on the impact of the reviews' credibility …