This paper conducts an integrative review and provides a synthesisation of key themes in
the brand attachment literature. A total of 171 papers were selected and analysed using a …

Consumers develop powerful connections with brands and they feel a strong bond or
attachment to favourite brands that can lead to re‐purchase behaviour, reduced price …

This study investigates the impact of nostalgic advertising and perceived destination types
on tourists using four experiments. Study 1a and Study 1b revealed that destination …

Data collection using Internet-based samples has become increasingly popular in many
social science disciplines, including advertising. This research examines whether one …

Integrating the theoretical foundations of symbolic interactionism, parasocial interaction,
direct affect transfer, push and pull motivational framework, and narrative transportation, this …

The authors examine how two negative emotions—guilt and shame—influence responses to
environmental ad messages framed as gains or losses. In Study 1, participants primed with …

Nostalgia is a topic that most lay people are familiar with, but, until recently, few social
scientists understood. Once viewed as a disease, nostalgia is now considered to be an …

This article presents a systematic review of the nostalgia literature (205 articles) using
PRISMA protocols. It dwells on three questions: What do we know about nostalgia? What do …

Purpose The purpose of this study is to examine the relationship between satisfaction,
congruence, nostalgic connections and trust with reference to brand attachment and …

Purpose The purpose of this paper is to identify the determinants of players' continuance
intentions to play Pokémon GO (PG) and ultimately make in-app purchases, mainly from the …