Purpose This study aims to investigate customer experience (CE) and its relationship with
intermediate variables to analyze the impact of digital banking (DB) on banks' financial …

Purpose This paper studies the effects of retailer app use on perceived shop** value and
loyalty toward the retailer. It also investigates whether deal proneness moderates the …

Value remains a prominently studied concept in marketing with the personal shop** value
(PSV) scale by Babin et al., being one of the most applied tools to assess the value in any …

Customer experience (CX) is an important contributor to business performance. Yet, studies
vary in defining CX, variables and constructs, and measurement to performance. This study …

The purpose of this study is to see the effect of return on assets (ROA), company size, and
debt to equity ratio to earnings per share (EPS). The analytical tool used in this study uses …

La valeur reste un concept très étudié en marketing, notamment selon l'approche de la
valeur perçue de magasinage de Babin et al., qui est l'un des outils les plus utilisés pour …

Purpose This study aims to examine whether a good corporate reputation leads to superior
investment returns. Theory and empirics provide support for the idea that a good corporate …

Despite significant annual spending on corporate social responsibility (CSR) initiatives,
automobile insurance company stakeholders are not aware if there is a relationship …

Customer loyalty and satisfaction drives business. For over a decade, NPS has been touted
as the most important measure of loyalty and predictor of business growth, even as …

In recent decades, purpose has remained one of the most prominent subjects in business
sciences. Despite this, the evolution of purpose-driven and its underlying conceptual …