This paper conducts an integrative review and provides a synthesisation of key themes in
the brand attachment literature. A total of 171 papers were selected and analysed using a …

Despite their global emergence, sharing economy businesses do not consistently
experience favourable outcomes across different geographical regions. Additionally, since …

Activities within the sharing economy (SE) are in a precarious situation due to the Covid-19
pandemic. Even though the SE is considered a disruptive phenomenon, especially in the …

User stickiness is an important factor in the development of live streaming shop**
platforms, which describes the degree of users' attention to the platforms. Although some e …

The proliferation of home sharing in the extant marketing and tourism literature has only
been accelerated in recent times due to the emergence of the sharing economy. This paper …

Although value co-creation concept has captured much interest, especially in the tourism
and hospitality fields, limited empirical studies have been conducted to explore the …

Increasingly, platform-based sharing business models are celebrated by new ventures. They
are positive toward the potential profit margin, which is considered higher than that of …

With the rise of social commerce, new approaches such as sharing commerce in which the
consumers, businesses and other stakeholders collaboratively perform various commercial …

Purpose Guided by the theory of planned behavior and the technology acceptance model,
the purpose of this study was to comprehensively examine the factors that affect consumers' …

This study aims to understand the drivers behind the usage habits of voice assistants (VAs).
To do so, we extend the Technology Acceptance Model in conjunction with the concept of …