Prosumer engagement through story-making in transmedia branding
C du Plessis - International Journal of Cultural Studies, 2019 - journals.sagepub.com
This article pertains to prosumer engagement, an important topic in academic research on
media consumption and branding. Increasingly, there have been calls in the branding …
media consumption and branding. Increasingly, there have been calls in the branding …
Assessment of strategies to enhance the online presence of the Mozambican government website on tourism destination marketing
SS Matusse, X **, IM Joaquim - International Trade, Politics and …, 2022 - emerald.com
Purpose The purpose of the present paper was to explore the best practices of destination
management in promoting tourist destinations through the Mozambique government website …
management in promoting tourist destinations through the Mozambique government website …
The Patent Medium: Toward a Network Paradigm of the Patent System
O Cohen-Sasson - Fordham Intell. Prop. Media & Ent. LJ, 2021 - HeinOnline
The Patent Medium: Toward a Network Paradigm of the Patent System Page 1 The Patent
Medium: Toward a Network Paradigm of the Patent System Or Cohen-Sasson* The modern …
Medium: Toward a Network Paradigm of the Patent System Or Cohen-Sasson* The modern …
Qualitative Study of Small Business Owners Consideration of Marketing in Business Decisions and the Possible Use of Social Media and Organizational Websites in …
WE Morgan - 2018 - search.proquest.com
The purpose of this qualitative study was to investigate if small business owners in McMinn
County, Tennessee consider marketing when making business decisions and how the small …
County, Tennessee consider marketing when making business decisions and how the small …
Destination Marketing Organizations' Stakeholders and Best Practices
B Lopez Torres - 2015 - scholarworks.uark.edu
As marketing practices continue to advance, the tourism industry is constantly evolving in
terms of marketing strategies and the shifts of the duties of its stakeholders. Different …
terms of marketing strategies and the shifts of the duties of its stakeholders. Different …
[PDF][PDF] Cross-cultural branding: The unique challenges of brand messaging across cultures
J Allan - 2022 - researchgate.net
Cross-cultural factors play a critical role in any global branding campaign but are given less
consideration than necessary by many companies. On the surface, linguistic and visual …
consideration than necessary by many companies. On the surface, linguistic and visual …
INTELLECTUAL PROPERTY, MEDIA
PA INTELLIGENCE - HeinOnline
FORDHAM Page 1 FORDHAM INTELLECTUAL PROPERTY, MEDIA & ENTERTAINMENT
LAW JOURNAL VOLUME XXXII SUMMER 2022 NUMBER 4 CONTENTS ARTICLES THE …
LAW JOURNAL VOLUME XXXII SUMMER 2022 NUMBER 4 CONTENTS ARTICLES THE …
An Exploration of Experiential Marketing in the Fast-Moving Consumer Goods Industry: Development of The Experiential Marketing Implementation Model and the …
HA Barry - 2021 - sword.cit.ie
The nature of brand-customer relationships has long been the focus of marketers' attentions,
however, the competitive environment of the Fast-Moving Consumer Goods industry in the …
however, the competitive environment of the Fast-Moving Consumer Goods industry in the …
[PDF][PDF] UNDERSTANDING THE LUXURY INDUSTRY'S MARKETING AND COMMUNICATIONS STRATEGIES
M COLOMBI - 2020 - access.archive-ouverte.unige.ch
In an increasingly globalised context, companies operate internationally, and thus, must
target customers who differ in terms of culture, geography, and language. It is imperative for …
target customers who differ in terms of culture, geography, and language. It is imperative for …
[PDF][PDF] Doctoral Dissertation Academic Year 2019
J Shaw - core.ac.uk
This research tests the efficacy of object-based storytelling to satisfy hedonic consumer
motivations in the retail setting by digitally attaching narrative stories to products. The …
motivations in the retail setting by digitally attaching narrative stories to products. The …