The Internet has brought about significant changes in the availability of market information in
many industries. E-commerce technologies provide sellers with opportunities to design …

Many retailers have collected large amounts of customer data using, for example, loyalty
programs. We provide an overview of the extant literature on customer relationship …

Recent years have witnessed the rise of new media channels such as Facebook, YouTube,
Google, and Twitter, which enable customers to take a more active role as market players …

Recommendation agents (RAs) are software agents that elicit the interests or preferences of
individual consumers for products, either explicitly or implicitly, and make recommendations …

In this digital era, marketing theory and practice are being transformed by increasing
complexity due to information availability, higher reach and interactions, and faster speeds …

The phenomenon of paid search advertising has now become the most predominant form of
online advertising in the marketing world. However, we have little understanding of the …

The authors evaluate the impact of ad placement on revenues and profits generated from
sponsored search. Their approach uses data generated through a field experiment for …

Many theories of consumer behavior involve thresholds and discontinuities. In this paper, we
investigate consumers' use of screening rules as part of a discrete-choice model …

Digital peer-to-peer marketplaces have increased the volume of trade in underutilized
assets. I use the setting of Airbnb to investigate transaction costs in these markets and the …

Clickstream data are defined as the electronic record of Internet usage collected by Web
servers or third-party services. The authors discuss the nature of clickstream data, noting key …