Consumer engagement in online brand communities: a social media perspective
Purpose–This paper aims to delineate the meaning, conceptual boundaries and dimensions
of consumer engagement within the context of online brand communities both in term of the …
of consumer engagement within the context of online brand communities both in term of the …
Understanding relationship marketing outcomes: An integration of relational benefits and relationship quality
The importance of develo** and maintaining enduring relationships with customers of
service businesses is generally accepted in the marketing literature. A key challenge for …
service businesses is generally accepted in the marketing literature. A key challenge for …
The process of customer engagement: A conceptual framework
JLH Bowden - Journal of marketing theory and practice, 2009 - Taylor & Francis
Traditional measures of customer satisfaction have been criticized for failing to capture the
depth of customer responses to service performance. This study seeks to redirect …
depth of customer responses to service performance. This study seeks to redirect …
The effect of leader competencies on knowledge sharing and job performance: Social capital theory
E Swanson, S Kim, SM Lee, JJ Yang, YK Lee - Journal of hospitality and …, 2020 - Elsevier
Examining leadership from a competency perspective allows scholars to understand
different dimensions of leader qualities and capacities. From this perspective, our study …
different dimensions of leader qualities and capacities. From this perspective, our study …
The complex relationship between consumer satisfaction and brand loyalty
JMM Bloemer, HDP Kasper - Journal of economic psychology, 1995 - Elsevier
This article investigates the relationship between consumer satisfaction and brand loyalty.
More specifically the moderator effect of elaboration upon the relationship between two …
More specifically the moderator effect of elaboration upon the relationship between two …
Personal characteristics as moderators of the relationship between customer satisfaction and loyalty—an empirical analysis
C Homburg, A Giering - Psychology & marketing, 2001 - Wiley Online Library
Previous empirical research on the relationship between customer satisfaction and loyalty
has largely neglected the issue of moderator variables. In a consumer‐durables context the …
has largely neglected the issue of moderator variables. In a consumer‐durables context the …
Drivers of consumer–brand identification
The concept of consumer–brand identification (CBI) is central to our understanding of how,
when, and why brands help consumers articulate their identities. This paper proposes and …
when, and why brands help consumers articulate their identities. This paper proposes and …
Understanding the customer base of service providers: An examination of the differences between switchers and stayers
Creating and maintaining customer loyalty has become a strategic mandate in today's
service markets. Recent research suggests that customers differ in their value to a firm, and …
service markets. Recent research suggests that customers differ in their value to a firm, and …
[PDF][PDF] Development and validation of a brand trust scale
Elena Delgado-Ballester is Assistant Professor of Marketing at the University of Murcia,
Facultad de Economia y Empresa, Espinardo 30100, Spain (elenadel@ um. es). Great …
Facultad de Economia y Empresa, Espinardo 30100, Spain (elenadel@ um. es). Great …
Consumer response to negative publicity: The moderating role of commitment
Even though negative information about brands and companies is widely prevalent in the
marketplace, except for case studies, there has been no systematic investigation of how …
marketplace, except for case studies, there has been no systematic investigation of how …