The nexus between CRM and behavioural loyalty in hotel sector: the mediating role of relationship quality (trust and satisfaction)
Purpose This study aims to examine how hotel customer relationship management (CRM)
practices affect tourist behavioural loyalty. This study also investigates the relationship …
practices affect tourist behavioural loyalty. This study also investigates the relationship …
The relationship between marketing capabilities and financial performance: the moderating role of customer relationship management in Jordanian SMES
H Alhawamdeh… - Cogent Business & …, 2024 - Taylor & Francis
This research study addresses the complex interaction in between advertising and
marketing capabilities, financial performance, and the moderating impact of consumer …
marketing capabilities, financial performance, and the moderating impact of consumer …
Determinants of Employee Creativity
W Bogar - International Journal of Professional Business …, 2023 - openaccessojs.com
Purpose: This study aims to determine the influencePartially and simultaneously, Work
Culture and Organizational Commitment to Employee Creativity. Theoretical Framework …
Culture and Organizational Commitment to Employee Creativity. Theoretical Framework …
[HTML][HTML] Enhancing Sustainability in Solution Projects through Social CRM: An Expansion of the Self-Efficacy Value Adoption Model
This study applies the Self-Efficacy Value Adoption Model (SVAM), which views users of
technology as customers, to explore the influence of Perceived Environmental Value (PEV) …
technology as customers, to explore the influence of Perceived Environmental Value (PEV) …
Trend Modelling as a Support of Managerial Decision-Making Process in Relation to Customers
The issue of managerial decision-making in relation to customers plays a significant role in
any enterprise. Managerial decisions are often based on input information that is difficult to …
any enterprise. Managerial decisions are often based on input information that is difficult to …
Analysis of Factors Affecting the Effectiveness of Budget Absorption at Regional Office XI of the State Civil Service Agency
AA Sani, IS Saerang… - … Asian Journal Of …, 2023 - cajitmf.centralasianstudies.org
This study aims to prove the influence of Budget Planning, Financial Administration, and
Procurement of Goods/Services on Budget Absorption with Organizational Commitment as a …
Procurement of Goods/Services on Budget Absorption with Organizational Commitment as a …
Information-Technology-Aided Customer Relationship Management Strategies for Improving Financial Institutions' Business Performance
J Semwayo - 2024 - search.proquest.com
The Zimbabwean banking industry has struggled to adopt Information Technology (IT)-
enabled customer relationship management (CRM), limiting its ability to effectively manage …
enabled customer relationship management (CRM), limiting its ability to effectively manage …
The effects of cause-related marketing on consumer repurchase intentions through brand resonance: Moderating effects of news articles and advertising
UA Qadri, AMA Moustafa, MA Ghani - Pakistan Journal of Commerce …, 2024 - econstor.eu
The increasing reliance on news articles and advertising to communicate cause-related
marketing (CRM) initiatives highlights a critical gap in understanding their effects on brand …
marketing (CRM) initiatives highlights a critical gap in understanding their effects on brand …
[PDF][PDF] Elevating Customer Relationship Management in Chinese Banking: A Synergy of Information Technology and Strategic Practices
B Ke, CAC Wel - Journal of Information Systems Engineering …, 2024 - jisem-journal.com
Strategic CRM and IT boost CRM efficacy in Chinese banks, according to this study. It
studies how IT adoption, CRM strategy execution, IT integration, and CRM digitalization …
studies how IT adoption, CRM strategy execution, IT integration, and CRM digitalization …
Peran Customer Experience Terhadap Loyalty, Word Of Mouth Dan Retention Melalui Relationship Quality
DA Puspitasari, U Kustiawan - Manajemen Dewantara, 2023 - jurnal.ustjogja.ac.id
549 kuat untuk memberikan umpan balik positif. Penelitian telah menunjukkan bahwa
hubungan antara penjual dengan pelanggan yang sangat baik dan perumusan …
hubungan antara penjual dengan pelanggan yang sangat baik dan perumusan …