In spite of the constant innovative approaches adopted by teachers in western world,
traditional approaches to teaching and assessments in Nigeria tertiary institutions have …

While research into the adoption of e-learning in Nigeria has mainly focused on its use in
public Higher Education Institutions (HEIs), there is still a lack of research on factors affecting …

Augmented reality (AR) is disrupting the business landscape. Small and medium-sized
enterprises (SMEs) often face challenges capitalising on the potential presented by cutting …

Purpose Since the 1980s, a substantial number of theories have contributed extensively to
information and communication technology (ICT) adoption. Much of such theories regarded …

Purpose The popularity and use of mobile marketing technologies or devices have led to
significant interest from researchers and practitioners, particularly in small-and medium …

Conceptualizing how customers construe online negative word‐of‐mouth (nWOM) following
failure experiences remains unsettled, leaving providers with inconclusive recovery strategy …

This paper examines critical success factors sha** the adoption of digital marketing
devices (DMD) by micro-businesses. The study adopted a qualitative approach. Both …

In develo** world, most decisions by Micro, Small, and Medium Enterprises (MSMEs) to
adopt social media marketing technology (SMMT) rely heavily on study findings from the …

The sharing economy has emerged as a transformative model in the digital age. However,
existing reviews often focus on isolated aspects and provide limited insights into its …

The purpose of this study was to determine the effect of organizational innovation (OI),
learning orientation (LO) and entrepreneurship on small and medium-sized enterprise …