The study aims to investigate the formation of customer loyalty among luxury restaurant
patrons in Korea. Moreover, the study investigated how the restaurants' performance could …

Purpose This study aims to investigate how Internet memes affect brand image.
Design/methodology/approach The authors first used the Delphi method to refine Internet …

Purpose This research article aims to understand the role of brand image, service quality
and price (charge) in revitalising functional mass brands into prestigious mass brands …

For many years, the concept of sustainability and luxury has been considered a paradox.
Despite scholars' efforts to highlight the compatibility between sustainability and luxury, the …

Purpose Earlier research indicates that brand choices may display different identity signals,
such as altruism and benevolence for green brands or high status and exclusiveness for …

Food tourism has been growing globally in recent years. Food tourism is considered as
special interest tourism, attracting tourists who have a great interest in food. Tourists spend a …

The purpose of this study is to identify antecedent factors influencing the two-sided
consumption intention tendencies observed in MZ generation from the viewpoint of …

Despite the widespread use of meal kit delivery services, there is limited understanding of
the user segments and their characteristics. To address this gap, this study aimed to profile …

Along with its open-door policy and economic reforms, wealth accumulation in China has
experienced tremendous growth in a short time. Notably, a group of new rich has emerged …

This research is designed to examine the relationships between brand awareness,
consumer emotion, which involves pleasure and arousal, brand trust, and customers' …