A fundamental tenet of psychosomatic medicine is that interference with the experience and
expression of emotions can have an adverse affect on health (Taylor 1987). Early in this …

Paradoxically, although humans have a superb sense of smell, they don't trust their nose.
Furthermore, although human odorant detection thresholds are very low, only unusually …

Given that direct product experience is generally the optimal method for consumers to learn
about products, marketers should strive for verisimilitude in marketing communications. This …

Abstract From Plato to Pinker there has been the common belief that the experience of a
smell is impossible to put into words. Decades of studies have confirmed this observation …

Imagine someone who is “emotionally complex,” and a number of characteristics might
come to mind: the ability to see the good and the bad in all things; the ability to describe …

Written by a neurobiologist and a psychologist, this volume presents a new theory of
olfactory perception. Drawing on research in neuroscience, physiology, and ethology …

Wine is becoming increasingly popular in the Anglophone world and there are many books
available which describe how and where it is made. However, none address the …

This study examines the importance consumers attach to wine back label statements when
choosing wine and identifies the utility of these attributes relative to price. Ten different back …

Sensory evaluation has traditionally been divided into two clearly defined areas: analytical
tests, aimed at objectively evaluating the sensory characteristics of products, and hedonic …

The vocabulary of wine is large and exceptionally vibrant--from straight-forward descriptive
words like" sweet" and" fragrant", colorful metaphors like" ostentatious" and" brash", to the …