The effect of brand experiences on brand loyalty through perceived quality and brand trust: a study on sports consumers
The effect of brand experiences on brand loyalty through perceived quality and brand trust: a
study on sports consumers | Emerald Insight Books and journals Case studies Expert Briefings …
study on sports consumers | Emerald Insight Books and journals Case studies Expert Briefings …
Consumers' awareness and loyalty in Indonesia banking sector: does emotional bonding effect matters?
Purpose This study aims to examine the relationship between emotional bonding (eg brand
love, brand commitment and brand trust) and consumers' awareness and consumers loyalty …
love, brand commitment and brand trust) and consumers' awareness and consumers loyalty …
Effect of brand experiences on brand loyalty mediated by brand love: the moderated mediation role of brand trust
BR Bae, SE Kim - Asia Pacific Journal of Marketing and Logistics, 2023 - emerald.com
Purpose The aim of this study is to examine how brand trust moderates the effect of brand
experience on brand loyalty mediated by brand love in the context of Korean smartphone …
experience on brand loyalty mediated by brand love in the context of Korean smartphone …
Exploring relationship among semiotic product packaging, brand experience dimensions, brand trust and purchase intentions in an Asian emerging market
Purpose Over recent years, brand semiotics have been gaining the marketing practitioners'
attention for designing their brand strategy. Hence, to address this gap, the current study …
attention for designing their brand strategy. Hence, to address this gap, the current study …
[PDF][PDF] The role of brand love, trust, and commitment in fostering consumer satisfaction and loyalty.
Some logistic companies faced a lot of competition. The firms need to applying specific
approach to exist and competitive advantage through specific brand. Yet, few research has …
approach to exist and competitive advantage through specific brand. Yet, few research has …
Brand passion: A systematic review and future research agenda
Consumers living in today's almost demystified world of consumption are constantly
searching for new ways to add value to their lives. Consumption of material goods or owning …
searching for new ways to add value to their lives. Consumption of material goods or owning …
From a hidden gem to a tourist spot: Examining brand gestalt, tourist attitude, satisfaction and loyalty in Bitung city
Purpose Brand gestalt has emerged as a crucial concept in marketing and branding,
denoting the holistic perception and overall impression that consumers develop about a …
denoting the holistic perception and overall impression that consumers develop about a …
Exploring the Effect of Social Media Marketing and Destination image on Destination Loyalty in Covid-19 Times: Sequential Mediating Role of Brand Love and Brand …
AI Aljumah, MT Nuseir… - 2022 International Arab …, 2022 - ieeexplore.ieee.org
The basic concern for the tourism sector is to retain customers during Covid-19 time. In this
regard, it is important to examine the role of social media marketing and destination to …
regard, it is important to examine the role of social media marketing and destination to …
How gamification elements benefit brand love: the moderating effect of immersion
Purpose A gamification approach uses game components in non-game services to increase
customer engagement and loyalty. This study aims to investigate the relationships between …
customer engagement and loyalty. This study aims to investigate the relationships between …
Role of brand experience in predicting consumer loyalty
Purpose This study investigated the role of brand experience dimensions (behavioral,
intellectual, sensory and affective) to predict consumer loyalty (repurchase intention (RPI) …
intellectual, sensory and affective) to predict consumer loyalty (repurchase intention (RPI) …