Examining cultural differences in Airbnb naming convention and user reception: an eye-tracking study
Listing titles significantly impact consumer behaviors on shared-economy platforms (eg
Airbnb). Due to limited research on the length, informativeness, and creativity of titles in this …
Airbnb). Due to limited research on the length, informativeness, and creativity of titles in this …
Trust and Cultural Preferences of Global Consumers for Airbnb Patronage: A Qualitative Study of MENA Consumers
As a sharing economy involves both social and cultural factors, it has become more
important to understand the impact of trust in the sharing economy in the context of national …
important to understand the impact of trust in the sharing economy in the context of national …
The Effect of Cultural Values in Mobile Payment Preference
The purpose of this study is to compare French and New Zealand consumers' perceptions of
mobile payments (m-payments) relative to other options to identify the preferred mode of …
mobile payments (m-payments) relative to other options to identify the preferred mode of …