Despite the prominence of ethics in mainstream marketing literature, its position in business-
to-business (B2B) marketing continues to be underrepresented. In this article, we conduct a …

Although there has been considerable theoretical support outlining a positive relationship
between religiosity and voluntary simplicity, there is limited empirical evidence validating …

Since its foundation, the Fairtrade movement has attracted the attention of consumers,
practitioners, media and scholars. Discussing the role that Fairtrade can play on a global yet …

The article reports the findings of an empirical study among consumers, regarding the
impact of physical, social, and psychological proximity on their engagement to the fair trade …

We use institutional theory to understand how managers in different types of firms make
sense of the dysfunction of institutionally weak environments. We interviewed ninety …

Purchasing fair-trade products can contribute to poverty eradication and social equality by
promoting sustainable production. However, some consumers resist purchasing fair-trade …

We explore success drivers of reward-based crowdfunding for poverty alleviation in China.
The results from our econometric modeling using data from 4375 reward-based …

This research examines the impact of implicit religious beliefs on work ethic in specific
cultural contexts. Based on three studies, the authors found that thoughts related to religion …

Although the connection between religion and ethical corporate behavior has been
extensively studied, it is unclear whether the influence of Buddhism, an important normative …

Although fair trade has grown exponentially in the US in recent years, we do not have a
clear understanding of why small US firms choose to participate in it. To answer this …