Previously, signalling status had been primarily studied from the conspicuousness of luxury
brands, including high prices and prominent designs. However, less attention has been …

Luxury brands are increasingly targeting the middle class through 'masstige marketing'as
the trendy business opportunity,'which combines luxury and mass appeal. This strategy aims …

The green apparel literature has previously examined the disparity between consumers'
positive purchase intentions and their actual purchase behaviour. This dichotomous …

This paper reviews the research ideas around consumer response to product design. From
the product side, we discuss the most significant design features preferred by average …

Luxury brand social media word of mouth (SWOM) often induces audience envy, which can
be revealed to brand users and trigger their perceptions of being envied. Recent studies …

Based upon the signalling theory and self-congruity theory, this study theorizes and
examines the effect of brand prominence on the purchase intention of luxury goods, with the …

In the Anthropocene, the era when the imprint of humans on nature is pervasive across the
planet, it is of utmost importance to understand human relationships with other species. The …

The risk of embarrassment in buying luxury counterfeits: do face-conscious consumers care?
| Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish …

This study develops and validates a scale for gauging consumer involvement in storytelling
(to create memorable and emotionally resonant experiences) in hospitality marketing …

Consumption of luxury generates both psychological benefits and costs to consumers. The
current work scrutinizes social costs of luxury goods consumption, namely how luxury brand …