Purpose Artificial intelligence (AI) has a significant impact on value co-creation (VCC).
However, a study providing a comprehensive summary of the current state of the art and …

Customer loyalty is a topic of great interest for marketing scholars due to its importance in
gaining sustainable competitive advantages and financial outcomes. Literature is prolific of …

Though customer engagement (CE) and customer experience (CX) are recognized as key
research priorities, empirically derived insight into their association with tourism customers' …

Consumer-firm co-creation is increasing in the tourism industry. In light of the central role of
customer experience in tourism, this research is motivated by the limited understanding of …

Consumers trust the Internet for advice. Online Social Networks (OSNs) are creating
collective knowledge and becoming major information gathering sources among tourists …

Revenue management aims to maximize financial performance by setting different prices for
the same offerings. However, such practices may deteriorate the nonfinancial performance …

The present study aimed to examine patrons' loyalty generation process for a chain coffee
shop brand by considering the role of cognitive drivers, affective drivers, brand satisfaction …

Based on the flow theory, this study examines how influencer characteristics and live
streaming features (interactivity, utility, entertainment, and harmony) affect the viewer's flow …

Consumer lifestyle and purchasing behavior have been significantly transformed over the
past few years. At present, internet technologies make it possible for consumers to order …

Customer equity drivers (CEDs) include value, brand, and relationship equity, which have a
strong link with loyalty intentions. This study aims to examine the incremental effects of …