Digital marketing strategies and the impact on customer experience: A systematic review
The aim of this study is to explore the contemporary digital marketing strategies and tools
and the role played by these in various marketing activities or areas. The study also explores …
and the role played by these in various marketing activities or areas. The study also explores …
The role of digital marketing channels on consumer buying decisions through eWOM in the Jordanian markets
As a result of the advanced technological development, the businesses operations have
been involved within modern marketing activities to promote their products and services …
been involved within modern marketing activities to promote their products and services …
Does BLE technology contribute towards improving marketing strategies, customers' satisfaction and loyalty? The role of open innovation
The purpose of this study is to explore the marketing strategies for the introduction of
Beacons technology applications (BLE) technology in businesses and how it can convert …
Beacons technology applications (BLE) technology in businesses and how it can convert …
The effect of electronic human resources management on organizational health of telecommuni-cations companies in Jordan
This study aimed at examining the impact of E-HRM on organizational health. It focused on
telecommunications companies operating in Jordan. Data were primarily gathered through …
telecommunications companies operating in Jordan. Data were primarily gathered through …
The effect of digital supply chain on organizational performance: An empirical study in Malaysia manufacturing industry
Nowadays, global technologies, especially digital things, have become an important tool for
businesses to maintain feasible partnerships and build a great value connection with other …
businesses to maintain feasible partnerships and build a great value connection with other …
Investigating the impact of benefits and challenges of IOT adoption on supply chain performance and organizational performance: An empirical study in Malaysia
In Malaysia, manufacturing industry is a major contributor to the economic advancement. As
a result, cutting-edge technology like the internet of things (IoT) is projected to have a …
a result, cutting-edge technology like the internet of things (IoT) is projected to have a …
Opportunities, challenges, and future prospects of the solar cell market
The production and consumption of energy must be converted to renewable alternatives in
order to meet climate targets. During the past few decades, solar photovoltaic systems (PVs) …
order to meet climate targets. During the past few decades, solar photovoltaic systems (PVs) …
Does electronic customer relationship management (E-CRM) affect service quality at private hospitals in Jordan?
M Alshurideh - Uncertain Supply Chain Management, 2022 - m.growingscience.com
The study's goal is to see how electronic customer relationship management affects the
quality of service at private hospitals in Jordan. The dimensions of customer relationship …
quality of service at private hospitals in Jordan. The dimensions of customer relationship …
Does social customer relationship management (SCRM) affect customers' happiness and retention? A service perspective
The main aim of this study is to examine the effects of social customer relationship
management (CRM) on customer happiness and customer retention. To achieve the study …
management (CRM) on customer happiness and customer retention. To achieve the study …
The effect of lean and agile operations strategy on improving order-winners: Empirical evidence from the UAE food service industry
This research aims to assess the impact of lean and agile operational strategies on
improving order winners in the food service industry in the UAE. Research disclosed a few …
improving order winners in the food service industry in the UAE. Research disclosed a few …