Despite offering substantial opportunities to tailor services to consumers' wants and needs,
artificial intelligence (AI) technologies often come with ethical and operational challenges …

Purpose This study examines the dualities of digital services–that is, how customers' favorite
everyday digital services can positively and negatively contribute to their well-being. Thus …

This article presents a review of published articles on Transformative Service Research
(TSR), incorporating insights from user-led research to further understand how collaboration …

Purpose Spoken service language is critical for service experiences and human welfare in
many service settings. However, little is known about how spoken service language can …

The ethical issues involved with marketing research are receiving increased public scrutiny,
prompting calls for marketing scholars and research practitioners to revisit the issue. To …

While marginalised and/or potentially vulnerable groups increasingly gain attention in
market and social research, this does not mean they are being heard. Research can provide …

Drawing substantially on epistemologies developed in the context of vulnerable populations
and responding to calls for greater epistemic justice in marketing research, an intersectional …

A city can be regarded as a servicescape, serving its citizens by providing the opportunity to
co-create and experience services, such as in the retail or hospitality sectors. In case of a …

This study examines the potential of digital platforms to drive transformative social
innovation and create new services that promote social inclusion. By integrating …

Transformative service research studies the relationship between service provision and well‐
being. So far, the notion of well‐being applied in this context is mainly directed at specific …