Consumer demand for eSport and the growth of organized video game competitions has
generated considerable attention from the sport, event, and entertainment industries. eSport …

The prominence of livestreaming within the business sector has been on the rise, yielding a
transformative impact on the retailing and service landscape. Livestreaming has evolved …

This paper analytically investigates the channel choice problem and price discount strategy
of a supply chain under the live-streaming context. In the existing literature of traditional e …

Purpose Live streaming commerce has grown rapidly in recent years. Although the way
streamers communicate with viewers is the key to influencing users' purchase behaviors …

Drawing upon the stimulus–organism–response framework, this study investigates
contextual and environmental stimuli effects (streamer attractiveness, para-social …

Abstract Grounded in Bandura's (2001) social cognitive theory of mass communication and
Giles'(2002) model of parasocial relationship (PSR) development, the current research …

Live-stream shop** is experiencing unprecedented growth. However, research in live-
stream commerce is in its infancy. The current study integrates uses and gratifications …

Little is known about the motivations underlying viewer engagement in the rapidly growing
live-streaming multimedia phenomenon. This study trialled an eight-factor socio-motivational …

The rapid popularity of live streaming promotes the emergence of a new business model
known as live streaming commerce. Due to high interactivity and rich-sensory stimuli, live …