There is a clear controversy between the concepts of place branding and territorial brand in
the context of regional development, with different meanings being attributed depending on …

Cities are complex entities, reflecting an intricate system of relationships intertwined over
time, development processes, and territorial planning, sustainability and management …

As marcas não são um fenômeno novo, mas é recente o uso de estratégias mercadológicas
na promoção das marcas territoriais, envolvimento no planejamento e processos de …

Numerous cities worldwide employ business improvement districts (BIDs) to manage their
central areas. This article analyses the contribution of BIDs to cities' territorial brands …

O artigo propõe uma reflexão teórico-metodológica para estudar a comunicação em um
contexto interdisciplinar. Trata-se de um enfoque que valoriza a perspectiva comunicacional …

Purpose The purpose is to examine how a territorial brand positions a tourism destination.
Design/methodology/approach The strategy used a case study using a qualitative approach …

The colonial matrix is present in Brazilian legal norms so that interculturality consists of a
proposal that aims to open new paths that confront aspects of coloniality. Brazil has 896 …

Cities are complex entities, reflecting an intricate system of relationships intertwined over
time, development processes, and territorial planning, sustainability and management …

The objective of this study is to understand how the territorial brand has been used in the
competitiveness of tourist destinations. The method adopted is a systematic literature review …

As visões do mundo dos atores sociais são viabilizadas por meio de instrumentos que
permitem fluidez discursiva. O objetivo é analisar a utilização da marca territorial e dos …