Based on the analysis of 190 studies (18,573 participants), we estimate that the average
silent reading rate for adults in English is 238 words per minute (wpm) for non-fiction and …

In a companion piece (Fisher, Keene, Huskey, & Weber, 2018), we reviewed the foundations
and current state of the Limited Capacity Model of Motivated Mediated Message Processing …

This study examines the collective effects of voice and physician characteristics on patient
satisfaction based on 35,597 voice-based medical services provided by physicians in a …

Low‐and high‐frequency cortical oscillations play an important role in speech processing.
Low‐frequency neural oscillations in the delta (< 4 Hz) and theta (4–8 Hz) bands entrain to …

Human voices narrate most audiobooks, but the fast development of speech synthesis
technology has enabled the possibility of using artificial voices. This raises the question of …

Manipulative design in user interfaces (conceptualized as dark patterns) has emerged as a
significant impediment to the ethical design of technology and a threat to user agency and …

With the rapid development of Internet technologies, many retailers have incorporated live
streaming as an emerging sales channel. Retailers and live streamers are eager to cover a …

Social media has become a key touchpoint in contemporary customer journeys.
Consequently, prior studies have investigated how social media content drives outcomes …

Marketers, managers, and researchers often believe that the speech rate in the information
transmission is impactful on the service satisfaction and consumer purchasing decisions …

Speech rate plays a critical role in understanding speech and therefore in advertising
messages. Announcers tend to speak fast in radio and television commercials. Can this …