The digital transformation of our life changes the way we work, learn, communicate, and
collaborate. Enterprises are presently transforming their strategy, culture, processes, and …

Abstract Deal-of-the-day (DoD) promotions are nowadays very popular. As a special form of
a price promotion, they allow firms to offer products at substantial price discounts, usually at …

Programmatic advertising is prevalent in online advertising. However, it offers managers
limited control over the type of website where the ad appears, resulting in brand safety …

Driven by the low transaction costs and interactive nature of the internet, customer
participation in the price-setting process has increased. Today, platforms such as eBay have …

Abstract Peer-to-peer (P2P) energy trading is one of the most effective methods to increase
the usage of Renewable Energy (RE) resources in the distribution network and reduce …

Abundant evidence exists that expected utility theory does not adequately describe decision
making under risk. Although prospect theory is a popular alternative, it is rarely applied in …

Purpose The purpose of this paper is to contrast two lay theories of how consumers draw
affective inferences about their online bidding experiences. The active-bidder theory (smart …

Enterprise modeling is an important and widespread activity in managing enterprises. A well-
founded conceptualization of its value is however missing so far which can be traced back to …

Decentralized energy trading stands as a significant avenue for enhancing the utilization of
Sustainable Energy (SE) resources within the Grid network, while simultaneously mitigating …

Online-Auktionsmarktplätze erfreuen sich in Zeiten der Digitalisierung großer Beliebtheit.
Unterschiedliche Geschäftsmodelle und Auktionsformen bieten sowohl Unternehmen als …