Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research
The authors review 50 empirical retailing research papers that have appeared over the last
20 years to take stock of what we know, need to know better, and do not know yet about …
20 years to take stock of what we know, need to know better, and do not know yet about …
Consumer‐centric supply chain management: a literature review, framework, and research agenda
The dynamic landscape of consumer behavior is pressuring companies to adapt to rapidly
evolving consumer expectations. The burgeoning interest in the supply chain management …
evolving consumer expectations. The burgeoning interest in the supply chain management …
Consumer return policies in omnichannel operations
L Nageswaran, SH Cho… - Management …, 2020 - pubsonline.informs.org
We study the pricing and return policy decisions of an omnichannel retailer serving
customers who differ in how they realize their uncertain valuation for a product—by …
customers who differ in how they realize their uncertain valuation for a product—by …
“Take it or leave it?”: Evidence on cultural differences affecting return behaviour for Gen Z
Both culture and age have a direct impact on consumers' shop** behaviour. Similarly, this
paper explores consumers' return behaviour in two different cultural contexts, China and …
paper explores consumers' return behaviour in two different cultural contexts, China and …
Signaling quality with return insurance: Theory and empirical evidence
This paper examines an innovative return policy, return insurance, emerging on various
shop** platforms such as Taobao. com and JD. com. Return insurance is underwritten by …
shop** platforms such as Taobao. com and JD. com. Return insurance is underwritten by …
Lenient vs. stringent returns policies in the presence of fraudulent returns: The role of customers' fairness perceptions
Offering lenient returns policies is a common post-sales service strategy that retailers use to
ensure customer satisfaction. Some customers, however, abuse these lenient returns …
ensure customer satisfaction. Some customers, however, abuse these lenient returns …
Managing physical inventory and return policies for omnichannel retailing
As the retail industry increasingly adopts an omnichannel strategy amidst the growth of e-
commerce, this study explores the interplay between inventory and return policies in such a …
commerce, this study explores the interplay between inventory and return policies in such a …
How consumers value retailer's return policy leniency levers: An empirical investigation
Due to the ongoing and dramatic growth in the volume of consumer returns, retailers
continue to struggle with the trade‐off in returns service strategies between implementing …
continue to struggle with the trade‐off in returns service strategies between implementing …
M-commerce, sales concentration, and inventory management
Problem definition: The mobile commerce (m-commerce) channel is poised to be the future
of online markets. It offers search features distinct from conventional personal computer (PC) …
of online markets. It offers search features distinct from conventional personal computer (PC) …
How COVID-19 could accelerate the adoption of new retail technologies and enhance the (E-) servicescape
The current COVID-19 pandemic and containment regulations bring unseen challenges to
service organizations. The physical and social servicescape are heavily impacted by …
service organizations. The physical and social servicescape are heavily impacted by …