Children nowadays spend many hours online watching YouTube videos in which their
favorite vloggers are playing games, unboxing toys, reviewing products, making jokes or just …

ABSTRACT A review of 138 published academic articles was conducted to provide an up-to-
date and comprehensive overview of academic research of the past decade (2006–2016) …

We wrote the first and second editions of this textbook at a prosperous time in the life of our
nation, when US media industries were undergoing rapid change. American corporations …

Regulation prescribes that sponsored social media posts should clearly disclose their
material connection with brands. However, research on the impact of such disclosures is …

Since the introduction of the persuasion knowledge model more than 25 years ago, many
research studies have investigated how consumers' persuasion knowledge affects their …

It is widely assumed that advertising literacy makes children less susceptible to advertising
effects. However, empirical research does not provide convincing evidence for this view. In …

Individuals must navigate complex media environments filled with frequently changing and
varyingly credible information to acquire and apply health information during times of …

With influencer marketing expenditures set to exceed $16 billion in 2022, pet influencers are
leveraging their entertaining content to capitalize on this growing market. Utilizing a dataset …

There is unequivocal evidence that childhood obesity is influenced by marketing of foods
and non-alcoholic beverages high in saturated fat, salt and/or free sugars (HFSS), and a …

Although thousands of advergames are directed at children, little is known about how
advergames affect children and whether this persuasive process differs from traditional …